www.shopaisle19.com click hear to get a free Aisle19 online mall.... In 1994, the Founder of Gap, Inc., and the CEO were visiting Paris, France and came upon a place distinctly named Old Navy and it struck a chord with them. (The Old Navy official site says, "Old Navy was named after a bar in Paris.") A branding consultant two weeks before the trip abroad had presented them with the name 'Elevator'. The concept name was received with mixed reviews. It has been said that the name was chosen because the stores were to imitate the look and feel of a traditional military surplus store. While this motif was quickly dropped, though some packaging is still marked "Old Navy Surplus Co." many stores retain a warehouse-like decor and the name Old Navy stuck. The online store, oldnavy.com, launched operations in 2000. There is always a shipping fee, no matter how much you purchase online at oldnavy.com In 1999, Old Navy expanded its franchise to 6 locations in Puerto Rico. In 2001, Old Navy opened 12 stores in the Greater Toronto Area, Canada. Furthermore, in 2004, 7 stores were opened in the province of Quebec (including 6 in the Montreal Area). Old Navy has since opened several stores in Ontario, and the rest of Canada. Concept Old Navy's target market largely consists of fashion oriented yet price conscious teens to adults. The clothing is more affordable than its other Gap, Inc., counterparts. Old Navy's stores contain specialized sections for infants, boys, girls, men, and ...
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